By the end of 1999 Google was averaging 7 million searches per day, but its revenue remained small. No wonder that the company’s investors insisted on paid ads. But Sergey Brin and Larry Page didn’t want Google to flounder, because they could not accept anything that compromised the relationship of trust with their users, even if it 
brought a lot of money for Google. So they conflicted about ads, suggesting that “the better the search engine is, the fewer advertisement would be needed for the consumer to find what they wanted”. A few search engines accepted money from the Web sites for placing them in search results. But Brin and Page found it “particular insidious” form of bias and avoided any such payments...
