Apple will sell television programmes in Britain via its iTunes store, Reuters reported. The move comes as part of Apple’s wish to become a one-stop shop for digital entertainment.
Apple launched a similar service in the United States in 2005. Users will be able to download and keep the programmes, which will be in near-DVD quality, and watch them on a computer, fifth generation iPod or widescreen TV.
Analysts said the service would pit Apple against broadcasters such as Channel 4, ITV and the BBC which have launched their own on-demand services in the last year.
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The launch of on-demand services, billed by some television executives as the biggest change in the way viewers watch TV since the switch to colour television, comes in response to viewers who are turning away from the traditional TV schedule.
Learned from Reuters
