Braun Company is challenging the brightest business school students to create a buzz for its billion dollar brand, according to its press-release. Known for its household products, Braun is seeking marketing plans for its electric shaver business from students currently enrolled in some of the U.S. highest-ranked business schools. The winning marketing plan will be awarded $40,000 - to help toward business school tuition.
The "Create a Buzz for Braun" competition is open to students enrolled in MBA programs at the University of Chicago, Harvard University, Stanford University, Massachusetts Institute of Technology, University of California Berkeley, Duke University and many others. The competition will provide an opportunity for three finalists to present their marketing plans in person to Jim Stengel, Chief Marketing Officer, Procter & Gamble (Braun’s parent company since 2005), Bracken Darrell, Global President, Braun, and a professor of marketing from a non-participating university, at P&G's headquarters in Cincinnati.
"P&G is a big recruiter of MBAs and a big believer in the power of ideas from outside the company and I am personally excited to hear some provocative ideas from this new generation of business leaders," said Bracken Darrell, Global President, Braun.
Learned from press-release
