Birger Steen, CEO of Microsoft in Russia, points out two major roles of values in everybody's life. We speak about critical situations where values are being checked and the role of a leader in setting these values for the company and his people.
What is the role of values in your life?
Values have a couple of levels. For me the first decision to make is about the company. What kind of company you choose to work for...
And what is the second one?
Second step is about how things are done within the company you choose to work for...
What is the role of the leader in setting these values?
If you get these two things aligned: the overriding purpose and the environment...
People say that in fact values are checked through crisis.
Oh, it is not necessary to be a crisis. Sometimes you can also check what people are made of when they have spectacular success...
Why it is so important?
In the set of rules of Vikings there is a saying: "Friends die, cattle dies, and you will die yourself. The thing that never dies is the judgment passed on the dead man"...
